India is tempting for medium-sized Western companies: A population of 1.1bn, 300m of which belong to a growing middle class, and a well-educated, eager and low-cost workforce build a huge potential both as a manufacturing hub and as a market. English as business language and a legal system derived from British law make it seemingly easy for Westerners to get around. However, overwhelming government regulation („red tape“), unfamiliar business practices and a multi-layered complex culture pose many risks and challenges. In this event, renowned Swiss entrepreneurs report about their experiences and key learnings when entering India.